DEFINITIONS
BASIC QUESTIONS
Definitions
What is a trademark?
A trademark includes
any word, name, symbol, or device, or any combination, used, or intended
to be used, in commerce to identify and distinguish the goods of one manufacturer
or seller from goods manufactured or sold by others, and to indicate the
source of the goods. In short, a trademark is a brand name. For example, some of the well-known trademarks include Coca-Cola for soft drinks, Yahoo! for Internet Search Engine, Kodak for film, and Rolex for watches.
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What is a service
mark?
A service mark is any
word, name, symbol, device, or any combination, used, or intended to be
used, in commerce, to identify and distinguish the services of one provider
from services provided by others, and to indicate the source of the services.
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Basic Questions
How does service mark watching work?
Our service mark watching experts will create a scanning criteria that fits your needs. You will receive a service mark watching report via e-mail each month showing any similar marks that have been filed or published service marks.
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Why do I need to monitor my service mark?
As a service mark owner, watching or monitoring a service mark is an important part in protecting your brand name over time. If other third-parties begin to use a similar mark, your mark may become diluted and weakened. In addition, service mark law places the burden of policing use of a mark to the service mark owner, in order to protect and enforce its rights.
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