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Guaranteed Protection
The most important tool any business can have in protecting their cherished mark name or logo is through service mark registration. Your service mark will safely be registered with the United States Trademark Office, and upon receiving your service mark certificate, others are deterred from using a similar mark in the same trade channel. As a result, you can have peace of mind in spending marketing resources in building a brand name without the fear that someone else can steal your brand name or design.
Brand Recognition
A service mark helps consumers distinguish products in the marketplace. The "mark" may be a word, phrase, logo design, or a combination of these elements. It is this distinguishable feature that enables a consumer to identify and differentiate one brand product from another in commerce.
In the trademark world, it's all about brand recognition and value. A good trademark, as any marketer will tell you, creates an instant, indelible, and positive feeling in a potential buyer of your clients' goods or services. Compare, for example, a Rolex® with a Timex®. Does a Rolex® brand watch keep better time than a Timex® brand watch? It is highly unlikely. Why then can Rolex charge several thousand dollars for a stainless steel watch, while Timex can charge no more than maybe $50 for a steel watch of comparable accuracy? It's all in the trademark and the consistent and proper use of it over time.
Click here to find out the benefits of registering a service mark image logo and what it can cost you for delaying it.
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