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Guaranteed Protection
The most important tool any business can have in protecting their cherished mark name or logo is through trademark registration. Your t-shirts trademark will safely be registered with the United States Trademark Office, and upon receiving your trademark certificate, others are deterred from using a similar mark in the same trade channel. As a result, you can have peace of mind in spending marketing resources in building a brand name without the fear that someone else can steal your brand name or design.
Brand Recognition
A trademark helps consumers distinguish products in the marketplace. The "mark" may be a word, phrase, logo design, or a combination of these elements. It is this distinguishable feature that enables a consumer to identify and differentiate one brand product from another in commerce.
In the trademark world, it's all about brand recognition and value. A good trademark, as any marketer will tell you, creates an instant, indelible, and positive feeling in a potential buyer of your clients' goods or services. Compare, for example, a Rolex® with a Timex®. Does a Rolex® brand watch keep better time than a Timex® brand watch? It is highly unlikely. Why then can Rolex charge several thousand dollars for a stainless steel watch, while Timex can charge no more than maybe $50 for a steel watch of comparable accuracy? It's all in the trademark and the consistent and proper use of it over time.
Click here to find out the benefits of registering a t-shirts trademark and what it can cost you for delaying it.
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